Hendrik Hassel: New Meat. Gütersloher Verlagshaus (Paperback, Current Affairs)

New Meat

Eating without animal suffering – reports from the future of our food

Original Title: Neues Fleisch

Paperback, with flaps, 176 pages, 13.5 x 21.5 cm, 5.3 x 8.5 in.
ISBN: 978-3-579-01484-5
€ 18.00 [D] | € 18.50 [A] | CHF 25.90 * (* rec. retail price) recommended retail price

Publishing House: Gütersloher Verlagshaus

Date of publication: October 28, 2019
This title is available.


Hendrik  Hassel - New Meat


For readers for whom animal welfare, environmental protection, and healthy nutrition are important

Never before has so much meat been eaten as at present, and the consequences of this excessive meat production for animals, the environment, and the climate are catastrophic. Alternatives are being looked for. Could "new meat" that comes not from animals but instead grows in nutrient solu-tions be one such alternative? Would a meat revolution turn everything upside down, or will it all end up as nothing but hot air?

Journalist Hendrik Hassel takes us on a tour of discovery through laboratories and production locations where work on "new meat" is now in full swing. His report on amazing developments in the Netherlands, Israel, Russia, China, and the USA is vivid and fascinating.

This book is committed to the topic and reveals the huge opportunities the latest developments present while at the same time it is addressing the challenges involved.


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