Christian Seidel: The Gender Key. Ariston Verlag (Paperback, Personal Development)

The Gender Key

How women can assert themselves in the world of men

Original Title: Gender-Key

original edition

Paperback, with flaps, 288 pages, 13.5 x 20.6 cm, 5.3 x 8.1 in., 2 b/w illustrations
ISBN: 978-3-424-20152-9
€ 16.99 [D] | € 17.50 [A] | CHF 23.90 * (* rec. retail price) recommended retail price

Publishing House: Ariston

Date of publication: September 26, 2016
This title is available.


Christian  Seidel - The Gender Key


The ten most critical gender clichés and how they can be overcome

In professional life in particular, women still too often experience discrimination. What are possible ways to change this? Never was there a greater need for a manual about how women can assert themselves without being pulled into a masculine role. The hopelessly outdated role behaviours based on gender must be scrutinised.

Christian Seidel has identified ten core clichés that are the causes of why women in both professional and personal life often experience such difficulties. The Gender Key will change the lives of women for the better – and certainly the lives of some men, as well.

•Provocative and visionary

•With many crucial case studies from professional and personal life


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