White Rhetoric

Convincing instead of manipulating

Original Title: Weiße Rhetorik

original edition

Paperback, 384 pages, 12.5 x 18.7 cm, 4.9 x 7.4 in.
ISBN: 978-3-442-17872-8
€ 10.00 [D] | € 10.30 [A] | CHF 14.50 * (* rec. retail price) recommended retail price

Publishing House: Goldmann

Date of publication: April 19, 2021
This title is available.


Wladislaw  Jachtchenko - White Rhetoric


How you can achieve with ease what you really want

Manipulate, allege, cajole, intimidate – there are many sordid methods of dark rhetoric that can be used to defeat the other party. Nevertheless, honesty is still the best strategy! White rhetoric is more respectful, more successful in the long run, and more pleasant for everyone involved.

The renowned rhetoric trainer Wladislaw Jachtchenko reveals how white rhetoric works, since persuading people is something that can be learned. With exercises, checklists, tips, and sample argumentations, he provides the necessary tools with which we can enhance our powers of persuasion and be convincing in every conversational situation without any manipulative tricks.

• Being persuasive with the right arguments – masterful and successful

• The perfect equipment for lectures, discussions, and difficult negotiations


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