The Bartered Childhood

How children's wishes are marketed and what parents can do about it

Original Title: Die verkaufte Kindheit

original edition

Paperback, with flaps, 272 pages, 12.5 x 20.0 cm, 4.9 x 7.9 in.
ISBN: 978-3-570-55172-1
€ 14.99 [D] | € 15.50 [A] | CHF 21.90 * (* rec. retail price) recommended retail price

Publishing House: Pantheon

Date of publication: August 29, 2011
This title is available.


Susanne  Gaschke - The Bartered Childhood


How we can protect our children from the consumer culture

The methods of the consumer industry and advertising in reaching out for our children are becoming increasingly brazen. From toddlers to teenagers they are customers – and hence robbed of their childhood.

In her latest book, Susanne Gaschke warns of this sell-out. She encourages parents to take seriously their responsibilities in bringing up children and shows them strategies for winning back childhood.


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