What Google Really Wants

How the most influential concern in the world is changing our future

Original Title: Was Google wirklich will

Hardcover with jacket, 336 pages, 13.5 x 21.5 cm, 5.3 x 8.5 in.
ISBN: 978-3-421-04710-6
€ 19.99 [D] | € 20.60 [A] | CHF 26.90 * (* rec. retail price) recommended retail price

Publishing House: DVA Sachbuch

Date of publication: October 12, 2015
This title is available.

 

Rights sold to: China (Grand China Publ. House), Korea (The Business Books & Co.)



Thomas  Schulz - What Google Really Wants
 
 
 

 

How the Internet giant really works, thinks and plans

Google is said to be overpowering, insatiable, a kraken in the ocean of data. The company has been struggling with image problems for a long time. The growing feeling of unease, however, does not alter the fact that we are letting Google rule our lives. Smartphone, Internet research, navigation – Google is our gateway to the world. And its ambitions go much further, are much greater: Google soon wants to control our cars and our homes, just as it wants to manage the world's data traffic; it wants to shoot satellites into space, build self-driving cars and autonomous robots and prolong human life.

Google is systematically turning into a future machine with which the world of tomorrow is first to be fabricated and then steered. Thomas Schulz, the Silicon Valley SPIEGEL correspondent, has given us a unique close up view of the most powerful business concern in the world. He has exclusive access to the secretive company and offers views of its secret laboratories, of the plans of the product developers and the mindset of its board of managers. His book is a search for the true ambitions of the company and at the same time an urgently necessary contribution to a highly explosive and often emotionally held debate about our data and the digital future.

"I was very impressed with this book, (...) A gripping book, one to be recommended."

ZDF Blaues Sofa

 
 
 
 
 
 
 

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