Gunter Gebauer, Sven Rücker: On the Pull of the Masses and the New Power of Individuals. DVA Verlag (Hardcover)

On the Pull of the Masses and the New Power of Individuals

Original Title: Vom Sog der Massen und der neuen Macht der Einzelnen

Hardcover with jacket, 352 pages, 13.5 x 21.5 cm, 5.3 x 8.5 in.
ISBN: 978-3-421-04813-4
€ 22.00 [D] | € 22.70 [A] | CHF 30.90 * (* rec. retail price) recommended retail price

Publishing House: DVA Sachbuch

Date of publication: January 21, 2019
This title is available.

 

Rights sold to: Korea (Book 21)



Gunter  Gebauer, Sven  Rücker - On the Pull of the Masses and the New Power of Individuals
 
 
 

 

On the changed balance of power between the individual and the masses: protest, populism and pop culture

In the first half of the 20th century, the masses were the predominant topic in European politics and society. In an age of individualism they seem to have lost their attraction and their menace. What a fallacy. The masses are again stirring up considerable sections of society. They are emerging with the help of modern media in pop culture, in sport and consumption, in protest movements and riots, in new political formations and in streams of refugees. Unlike the masses of the past, these new masses allow individuals to feel important and give publicity to what they say and what goes on in their lives.

Gunter Gebauer and Sven Rücker have laid out a new theory on the masses by analysing novels, short stories, films and music.

 
 
 
 
 
 
 

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