Patrick D. Cowden: Reset. Ariston Verlag (Hardcover, Oeconomics & Law)


The end of the economy as we know it – from now on it is people who count

Original Title: Neustart

original edition

Hardcover with jacket, 256 pages, 13.5 x 21.5 cm, 5.3 x 8.5 in.
ISBN: 978-3-424-20092-8
€ 19.99 [D] | € 20.60 [A] | CHF 28.90 * (* rec. retail price) recommended retail price

Publishing House: Ariston

Date of publication: September 30, 2013
This title is available.


Patrick D.  Cowden - Reset


Success cannot be calculated in spread sheets

A radical change in management culture – top manager and consultant Patrick Cowden is asking for nothing less. It is people who make companies successful, but business economists from managers to shareholders all just stare at economic figures. But the ingredients to put an end to this dependency on numbers are respect, concern and trust. These are what really counts when it comes to success.

The economy is there for the people, not the people for the economy. But in daily practice money dominates, and staff are degraded to mere "human capital", to factors with which business economists can fill their spreadsheets. Patrick Cowden, a former leading executive in international companies, knows from his own experience that this path leads to a dead end. He vehemently argues in favour of a committed model of value-oriented management. Self-determined staff and rising profits are not mutually exclusive – quite the opposite, in fact: if companies were to accept this, both sides would gain!

"Cowden provides evidence for new ways of thinking. A nice idea when workers are no longer seen as human capital but rather as a valuable part of the whole."

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